Geoff Watts is the green coffee buyer and roastmaster for Intelligentsia Coffee. His solicitous engagement with coffee began while a student at the University of Vienna in Austria, where his study of German literature and language often led to extended visits to many of the city’s famous cafés. As fortune would have it, his academic pursuits (and in equal part a keen appreciation for lovely weather, oceans, and those sorts of things not readily available in the Midwest) landed him at UC Berkeley, where many of this country’s most accomplished coffeemen have set up shop, allowing ample opportunity to continue cultivating a coffee palate. It was there, under the tutelage of a most tremendous Ghanaian drummer, that music became a principal focus, providing a foundation which would become a steadying force in what most would agree is a fascinating but not altogether stable world.

Upon returning to Chicago in 1995, Geoff began playing with the African American Unity Ensemble, a West African percussion group with which he is still involved. In the fall of that year, following a brief yet highly pleasurable tenure as a dog-walker, Geoff helped open Intelligentsia with founders Doug Zell and Emily Mange. An innate tendency towards tinkering and experimentation was the driving force behind the pursuit of the most delicious cup of coffee possible, and what began as an investigation of coffee as a beverage, from roasting to preparation, naturally evolved into what is now a continuing exploration of coffee’s development at the farm level.

Each year, extensive travels to farms throughout Central and South America, Africa, and Indonesia forming new relationships with farmers, exporters, and specialty coffee importers throughout the world continue to provide insight and understanding of what it is that makes coffee extraordinary.

Featured Article

Geoff Watts on Kenya Costs and Pricing Geoff Watts on Kenya Costs and Pricing

by Geoff Watts

July 21, 2008

Geoff Watts, Intelligentsia’s Coffee Buyer, on Kenya Costs and Pricing Read more...

Watts Works Articles

Coffee Buying & Delayed Gratification - July 27, 2007

The work of a coffee buyer always involves a lot of patience and anticipation. Read more...

Direct Trade and Shade Grown Coffee - July 5, 2007

Geoff Watts explains the ins and outs of Shade Grown Coffee. Read more...

Direct Trade and Organic Certification - July 1, 2007

Geoff Watts discusses how Organic Certification factors in to the Direct Trade model. Read more...

Summer has Arrived - June 26, 2007

Crank up your stereos, open the windows, and tell Rapunzel to let down her friggin’ hair. Read more...

Joy in the Cupping Lab - June 15, 2007

The cupping crew here in the Intelli Lab is especially smiley and gleeful today, beyond even the usual highly joyful standards. It's been a glorious coffee day; Read more...

A Visit with the Canales Family - April 20, 2007

I'm just on my way now to Nicaragua to check in on the Las Brumas farmers and spend some time with the Canales family (of Los Delirious fame). Read more...

Greetings from Oaxaca - April 13, 2007

La Perla de Oaxaca was our first ever Intelligentsia Mark, and it remains one of our most beloved coffees. Read more...

Waking the Sleeping Beauty - October 6, 2005

The future of Peruvian coffees; Originally published in Roast Magazine. Read more...

From Nicaragua to El Salvador - January 30, 2005

Geoff Watts recounts his recent journey to Nicaragua and El Salvador. Read more...

Colombia 2004 - Tres Santos - December 7, 2004

The face of Colombia Specialty coffee is changing. Geoff Watts writes about his journey to the Cauca valley in Southern Colombia. Read more...

Honduras 2003 - October 9, 2003

Historically neglected or overlooked, Honduras is blossoming into one of the greats of Central American Specialty Coffee. Read more...

Winter/Spring 2003 Origin Recap - May 14, 2003

As Intelligentsia has continued to grow as a company we have become much more active at origin and redoubled our efforts to locate and develop the types of mind-bending coffees that transform the morning cup from a routine into a culinary event. Read more...

Peru 2003 - May 13, 2003

Recently I flew to Lima, Peru for a coffee competition organized by APECAFE Read more...

Travelogue, Brasil Cup of Excellence 2002 - October 31, 2002

Good people, good beaches, and good coffee in the Brazil Cup of Excellence. Read more...

On Favoritism, Space, and Delicious Beans - October 1, 2002

One could argue quite convincingly that the word favorite ought to be decommissioned on the grounds that it is somewhat static and exclusionary in its very essence. Read more...


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