PRESS - THEDIELINE - INTELLIGENTSIA COFFEE

Packaging design blog The Die Line reviews Intelligentsia Coffee's bags.

Intelligentsia Coffee, founded on the premise: buy, roast, and serve the finest coffees available. An award-winning coffee company based in Chicago, where they have three locations and one in Silver Lake (So. Cal.).

Coffee supplied by growers and importers that are known to be both environmentally and socially responsible.

The coffee bag: A permeated foil bag, with a one way valve, keeping oxygen out and allowing carbon dioxide to escape. It’s a beautiful matte red foil (Pantone 179), with a high gloss varnish highlighting the wings and the bottom portion of the bag. Decaf is a soft blue (Pantone 2915).

The logo signifies a brand mission to elevate coffee to a new level, hence the cup held by wings.

Intelligentsia logo and bag designed by: Planet Propaganda in Madison WI.

View the original article here.

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